Lexical topic “Garden. Fruits
Tkachenko Alexandra
Lesson summary “Such different fruits”
Lesson notes on cognitive development (meaning/environment) on topic: « Such different fruits»
Target: continue to introduce children to fruits. continue to enrich and consolidate children's knowledge about fruits, fruit trees, the work of people in the garden; develop the ability to use simple common and complex sentences in speech; mental operations: analysis, synthesis, comparison, classification and inference. to formulate in children the ability to draw conclusions during research activities;
Vocabulary work: fruits, garden, gardener.
Demo material:
fruits(lemon, tangerine, banana);
Litmus paper, 2 pipettes, bandage;
Paper napkins;
Seeds fruits for each child;
Panel « Fruits» (puzzles).
1. Organizational moment.
Children, have any of you ever seen Orchard? Tell me what you saw there? (Children talk about their observations.) Introduce yourself fruity a tree with ripe fruits pouring in the sun, show it. Misha, what kind of tree are you? And Tigran, Arina? (Children's answers.) This is what we have varied orchard.
Do you want to play? You need to clap your hands when you hear the name of any fruit. Listen attentively: turnip, onion, pear, eggplant, orange; banana, jam, peach, compote, plum, salad, juice.
2. Introduction to the topic
Children, tell me to fruit the trees grew ripe and juicy fruits, what do the trees need? (Children’s answers, and for each correct answer throughout classes, children are given a piece of the puzzle from the panel.) That's right, trees need sun, water, and good soil.
Who cares for the trees in the garden? (Answers children: people, gardener, man.)
What does a gardener do? (Children's answers.)
The teacher complements answers: Trims old dried branches, sprays trees against various insect pests, waters fruity trees in dry summers, adds fertilizers to the soil, loosens the soil and, if necessary, treats tree trunks. How better person will take care of the trees, the richer the harvest will be fruit.
What do you think fruits healthier person: raw or canned? Why? (Children's answers.)
Educator: What can be prepared from fruit? (Children's answers.) That's right, from fruit you can cook a lot variety of dishes.
3. Physical exercise. Finger gymnastics "Cooking compote".
Get your hands ready - we will "cook compote".
We will cook compote, (hold your left palm "bucket" index finger of the right hand "interfering".)
You need a lot of fruits. (Bend your fingers one at a time, starting with the thumb.)
Here: Let's chop apples (Imitate everything movement: crumble.)
We will chop the pear (They chop.)
Let's squeeze it out lemon juice (Press up.)
We'll put the drain and sand (Imitate movements.)
We cook, we cook compote ( "Brewed" And "interfering".)
Let's treat honest people. (Treat).
4. Main part
let's play: I will say the first word, and you will say the second.
Plum. (juice, apple. (jam, apricot jam. (apricot, plum compote. (plum).
Educator: Now, stand in a circle, I will stand in its center, and you turn your back to me and put your hands behind your back. I will put a seed in the hands of each of you fruit. You need to guess by touch which one it is from. fruit this is a seed and tell about it. (Children guess and write short stories.)
Research activities.
The goal is to establish why some fruits spoil faster, and others are slower?
Do you have children fruits that grow only in hot climates, name them. (Children's answers.)
How are lemon, banana and tangerine similar? (Children's answers.)
What do they have in common? (Children's answers.) That's right, pulp and peel.
What do you think the peel protects these from? fruits? (Children's answers.) That's right, so that they don't spoil.
A week ago we looked at these fruits: tangerine, banana and lemon. They were all fresh and beautiful to look at. We left them lying on the cabinet in a group. Let's look at them now. Have they changed somehow? (Children's answers.)
You and I know that they all have a peel - it protects spoilage fruits.
And what do we see? The lemon did not spoil at all, the tangerine began to spoil a little, and the banana turned black and completely spoiled. Why did this happen? (The teacher listens to all the children’s suggestions.)
Want to know why this happened?
I have special paper, it changes color if it comes into contact with acidic water or sour juice. Let's check it out. (Children from different pipettes drop water and sour juice onto the paper.) What happened to the paper? (Children's answers.) That's right, one paper remained the same, the other became pink.
Let's drop a drop of juice from the pulp of each fruit. (Children perform the action - alternately dripping onto different litmus tests lemon, tangerine and banana juice (pulp in gauze).)
Now compare the color of the paper. What happened to her? (Children's answers.) Where has the color of the paper changed the most? (Children's answers.)
So, where is the most sour juice? (In lemon.) And where is the least? (In a banana.)
So, why did the banana go bad the fastest? (children’s answers are correct, because it is the sweetest. Why didn’t the lemon go bad? (Children's answers.) Now we can all answer the difficult question together question: why alone fruits spoil faster, and others are slower? (The teacher listens to the children’s answers, then helps the children draw a general conclusion - sweet fruits spoil faster than sour ones.)
You are my smartest!
5. Summary classes.
Educator: What did you like about class? What new have you learned? What else do you want to know about fruits? (Answers and questions from children.)
After classes collective collection of a common panel « Fruits» .
Publications on the topic:
Summary of an integrated drawing lesson in the senior group using the monotype “Such different butterflies” Summary of an integrated drawing lesson in senior group using an unconventional drawing technique "Such different butterflies".
Summary of GCD on gender education “Boys and girls - so similar and so different” Goal: To improve children’s ability to be attentive to each other. Foster friendly relationships between boys and girls.
Topic: “Such different fruits.” Goal: systematize children's knowledge about fruits. Objectives: Educational: Clarification and activation.
Recently, people have increasingly begun to appreciate the gifts of nature. Drinks made from instant concentrates have sunk into oblivion. They were replaced natural products, and juice " Orchard" is just one of them.
People's brand
Among the variety of non-alcoholic products on retail shelves, Fruit Garden juice especially stands out. It began to be produced in 2000 by the Lebedinsky joint-stock company (Lipetsk). The drink replaced the previous quite popular brand of this enterprise called “Tonus”. The new product instantly attracted enormous attention from consumers. Its undeniable advantages are:
- a wide range of,
- convenient packaging,
- attractive price.
All this has led to the fact that Fruit Garden juice has now become one of the three most popular products in its segment. The company’s marketing service is making every effort to ensure that as many people as possible learn about the new drink. Television is replete with bright advertising, the company organizes various promotions, which helps make Fruit Garden juice a real national treasure. Technologists are also not in debt. New types of products are emerging that can satisfy a wide variety of customer tastes.
National recognition
"Fruit Garden" - high quality juice. This is confirmed not only by ordinary users, but also by respected experts. After appearing on the market, the company's products constantly win various competitions and exhibitions. She has a lot of silver coins in her piggy bank and the fame of the new drink has gone far beyond the borders of Russia. He is loved in Ukraine and Belarus, and in Uzbekistan in 2006 he even received a special award “Choice of the Year”, he was noted as the best among a fairly large number of applicants. In addition, leading Western companies began to pay attention to the drink. “Fruit Garden” is a juice that PepsiCo is interested in. And she already knows a lot about drinks. The owners of the world-famous company plan to further promote the promising brand. Since 2012, the famous juice has a new slogan, which perfectly reflects the attitude of a huge number of consumers towards their favorite drink.
At the beginning of the journey
Among all the products called “Fruit Garden,” apple juice was one of the first to appear. It was he, together with tomato juice in the early 2000s, the victorious march of a new brand began. The drink has its own secret, which has allowed it to become a favorite for many. The fact is that in the regions of Russia they grow completely different. But how can you make one juice remind many people of their native land? The plant's technologists found a solution. They decided to combine the flavors and created a kind of fruit mixture from different varieties. Both sour and sweet apples are used for production. The heterogeneous composition allows each buyer to guess the aroma of their favorite variety in the drink. This further increased the popularity of the juice. In addition, there is nothing superfluous in it. Only apple juice, sugar (or fructose-glucose syrup), and also as an acidity regulator and natural preservative. This makes “Fruit Garden” an ideal drink not only for adults, but even for the smallest children.
Vivid advertising
Now, probably, there is no longer a person who has never tried Fruit Garden juice in his entire life. Photos on billboards and memorable videos attract people's attention. There is a completely natural desire to try the product on offer. Feeling the present, they involuntarily again reach for the shelf with the familiar packaging. The choice has been made. The company's management constantly studies customer reviews and strives to take into account all possible wishes. They mainly concern the assortment. Meeting people's requests, the company creates new types of products that immediately appear on store shelves. Such attention captivates and forces each consumer to once again confirm his choice. Among other things, the company constantly establishes seasonal and holiday discounts on certain types of products. This also allows more people to join the good quality and join the army of lovers of the famous drink.
We enrich and activate our vocabulary. Consolidating knowledge nouns: apple, pear, lemon, orange, tangerine, cherry, peach, apricot, plum, persimmon, banana, palm, pulp, seeds, fruit, stone, peel, peel, apple tree, tree, branch, garden, gardener, tree, leaves , fruit, fruit, harvest, vitamins, watering, compote, jam, preserves, juice;
adjectives: fruity, red, green, yellow, ripe, tasty, sweet, sour, juicy, ripe, healthy, big, small, round, oval, elongated, ripe unripe, wormy, light, heavy, fresh, large, small, rough, beautiful, tasty, sugary, tender, smooth, rough, soft, hard, fragrant, aromatic; verbs: plant, grow, water, care, ripen, collect, prepare, cook, preserve, squeeze, dry, ripen, wash, cut, remove, dig; adverbs: high, low, tasty, tasteless, healthy, harmful.
Using the pronouns “my”, “mine”, “mine” with a noun(my apple, my plum)
“One is many” (children 4-8 years old). Up to 5 years, the version of the game is shortened (without a lot of words).
Apple - apples - apples
pear - pears - pears
plum - plums - plum
peach - peaches - peaches
apricot - apricots - apricots
persimmon - persimmon - a lot of persimmons
cherry - cherries - a lot of cherries (several cherries)
orange - oranges - oranges
lemon - lemons - lemons
fruit - fruit - fruit
garden - gardens - gardens
bone - bones - bones
tree - trees - trees
branch - branches - branches
palm tree - palm trees - palm trees
seed (seed) - seeds - many seeds
juice - juices - a lot of juices, a lot of juice
“Call me kindly” (children over 4 years old)
Apple - apple - apples
pear - pear - pears
lemon - lemon - lemons
orange - orange - oranges
tangerine - tangerine - tangerines
apricot - apricot - apricots
cherry - cherry - cherries
banana - banana - bananas
tree - sapling - saplings
garden - kindergarten - kindergartens
branch - twig - twigs
Formation of relative adjectives “Name which tree?” (children 6-8 years old)
Tree with apples - apple tree - apple tree
... pears - pear - pear
... plums - plum - plum
... peaches - peach - peach
... apricots - apricot - apricot;
Formation of relative adjectives “Name what kind of juice?”
(children from 5 years old)
Apple juice - apple
... pear - pear
... plum - plum
... cherries - cherry
... lemons - lemon
... apricots - apricot
... oranges - orange
... peaches - peachy
... fruit - fruity
... tangerines - tangerine
Game “Count” (children from 5 years old)
We learn to coordinate the names of vegetables with numerals.
One apple - two apples - five apples
one pear - two pears - five pears
one banana - two bananas - five bananas, etc.
“Count the fruits” (children 6-8 years old)
one red apple - two red apples - five red apples
one green pear - two green pears - five green pears
one yellow banana - two yellow bananas - five yellow bananas.
Guess game (children from 5 years old)
We train in recognizing a fruit by its part.
A slice of (what?) tangerine, orange...
A pit of (what?) cherry, plum, apple, pear...
Bunch of (what?) grapes
The peel of (what?) an apple, a pear, an orange...
Game “Beautiful Words” (children from 5 years old)
Let's practice selecting adjectives.
Apple(what?) (tasty, sweet, fragrant, tender, juicy, pouring, rosy, red, yellow, golden, striped, ripe, soft, hard, (not) large, small...)
Apples(which ones?) (large, dried, baked, summer, autumn, winter, late, southern, Antonov...)
Pear(which?) (sweet, tasty, aromatic, fragrant, juicy, soft, hard, yellow, green, green-brown...)
Game “Guess the fruit by description”
1. Yellow, sour, oval, ripe, fragrant, grows on a tree. (Lemon.)
2. Round, juicy, sweet, red, ripe, firm, tasty, rosy. (Apple.)
Work continues on the selection of epithets with other fruits.
Game "What's extra?"
We learn to identify common features in words, develop the ability to generalize.
Pear, apple, tomato, peach (tomato)
Pomegranate, orange, banana, apple (banana)
Cabbage, pumpkin, kiwi, zucchini (kiwi)
Apricot, lemon, banana, peach (lemon)
Game "Yes and No"
If the child agrees, then he should say “yes”; if he does not agree, then “no”.
Growing in the garden are: potatoes, cabbage, apples, pears, beets, carrots.
In the garden they plant: carrots, cucumbers, apples, parsley, plums.
In the garden grow: pears, raspberries, zucchini, potatoes, rolls, apples, currants.
"Say it the other way around"
The peach is large, and the apricot................... small;
An apple has a lot of seeds, but a plum has......one seed;
the orange is round, and the banana...................long;
lemon is sour, and peach................sweet;
orange is larger, and tangerine................... smaller
Game “Say the Word”
Developing a sense of rhythm. It’s good if the child draws or blinds the guess word.
He is important, like a master,
This juicy... (orange).
Sour - very sour!
We're asking for tea... (lemon).
Here, on a beautiful tree
The color blue beckons... (plums).
Finger gymnastics
We went to the market
(joining the fingers with pads, starting with the little fingers, one pair of fingers for each line of poetry; the palms do not touch each other).
We went to the market, little fingers
There are a lot of pears and persimmons there, nameless
There are lemons, oranges, medium
Melons, plums, tangerines, index
But we bought a watermelon - big ones
This is the most delicious cargo! the fingers are clenched into a fist and the thumb is pulled up
Fruits
Like our Zina
Fruits in a basket: Children make their hands into a “basket”.
Apples and pears
So that the guys eat
Peaches and plums -
How beautiful!
Look at the ranet! Bend your fingers, starting with the little finger.
There is no tastier fruit than ours! Stroking the belly.
Fruit palm
This finger is an orange
He is, of course, not alone.
This finger is a plum
Delicious, beautiful.
This finger is an apricot,
Grew high on a branch.
This finger is a pear
He asks: “Come on, eat it!”
This finger is a pineapple. Alternately extend the fingers from the fist, starting with the thumb.
Fruit for you and for us. They point with their palms around and towards themselves.
Charger
We raise our hands and pick apples. Children repeat the movements.
We put our hands down. We collect it in the basket. The children sit down.
We raise our hands and put them in the basket.
Now guys, stand up
Raise your arms slowly, Children repeat the movements.
Squeeze your fingers, then unclench them,
Hands down and stand like that.
Lean right, left
And get down to business again.
Counting books
The sun rose over the mountain,
An apple fell from the sky
Through the azure meadows
It rolled right towards us!
It rolled, it rolled,
It fell into the river from the bridge.
Those who saw - did not sleep,
Hurry up and catch him!
Who caught it, well done, -
After all, the counting is over!
Poems for memorizing and automating delivered sounds:
Apricot
Apricot, apricot,
You grew up in the sultry south.
The sun caressed you -
Sweet juices poured in,
The wind ruffled you -
It gave aroma to the fruits.
The dew washed you away,
Thunderstorms rushed past.
So the apricot grew -
The color is softer than roses
With a hard, smooth bone,
Fragrant, tasty, sweet!
Red, ripe apricot
Red, ripe apricot
He brought us a surprise,
He's got a bone inside him
If you take it and split it,
Then we will find the core,
Very tasty and clever
Like a box of miracles -
Eat with or without kernels!
Fragrant sweet melon
Fragrant sweet melon
It lies in chunks on the table.
Here's a slice for little Dina,
And this one will go to me.
The pulp comes away from the crust,
Full of amber juice.
Eyes on melon and pussy doesn't take them off,
But does she like melon?
I give her a fragrant piece
He cut it off and offered it,
But Murka doesn’t want to try,
And I put a slice in my mouth.
Melon
On the hot day in the garden
Wonderful miracle of nature -
Gray-yellow in appearance
Melon-melon lies!
And above her - a wasp is circling,
A bee lands on it:
Everything that's buzzing here
Appetite awakened.
And if so, she has matured...
So, get down to business!
Take it off quickly
Cut into pieces...
Everyone around: both old and young -
Let's hurry to the scent!
I'm just beaming with happiness -
I eat... But I regret it a little,
What a terribly small mouth
And the belly is very small!
They brought me a pineapple
I remember the first time
They brought me a pineapple.
There was a mood
I have spring.
Everyone started asking me
At least take a bite.
It's prickly - I don't want it.
Move away. I'll scream.
It's only been an hour,
And only a piece remained.
I decided to try it.
Well, guys, what happened here?
I felt very embarrassed
On your birthday, by the way!
What's so delicious
Snatched up on the fly.
I clearly understood then
That at least sometimes
You need to listen to mom
What they were told to do was to eat.
Hurry up, pineapple
Pineapple growing in the garden -
All the kids know this;
The juice is pouring,
To please us
And dreams of quickly
Become useful to people.
Hurry up, pineapple, -
A pleasure for us!
Lemon yellow sides
Lemon yellow sides
Warmed me up in the sun,
It's warm and alive in your hands
And he sang very, very well!
We'll cut it now
Let's add sugar -
And there will be a treat for us
For the whole evening!
Orange like the sun shines
Orange is like the sun shining,
It's on a silver platter!
It's about the sea and summer,
Tells all the guys!
Children eat an orange,
This is the sun vitamin!
It is radiant and fragrant,
And it tastes very good!
Orange juice is good
When it's hot, you drink it!
You get cheerfulness
Drink and relax!
How does a plum change?
Fashionista - plum,
while she was ripe,
dress by dress
so I changed it.
It was green
satin dress, -
no, I didn't like it:
I chose red.
I'm tired of this too -
I put on a blue dress.
And the blue dress
I didn’t have time to change:
our Katya has arrived
Yes, I ate the plum.
The most important sweet fruit
It grows in our garden.
It is amber and fragrant,
Sweet and sour, golden.
Large, round and crispy
The prince is real!
There is with a ruddy side,
And with a funny worm.
Our apple tree is amazing
Gave me a lot of apples:
Very sweet, aromatic,
And they taste so good.
A ruddy apple filled with juice
The apple is ruddy, filled with juice,
Climbed a tree high, high.
A fidgety wind flew in from afar.
He immediately noticed the beautiful apple.
He shook the branch too much: it might break.
And it lies in the grass - laughing merrily.
Russian juice producers are trying to increase sales after a 13 percent market share last year. PepsiCo has chosen the path of gradually updating the packaging design of its brands. Following the “Ya” juices, which were redesigned in 2015, the manufacturer decided to update the visual appearance of the products under the “Fruit Garden” brand.
As representatives of the brand told the site, the main goal of the redesign is to create a bright image of the brand, as well as to stand out on the shelf among many competitors. The design of the new packaging was developed jointly with third-party consultants by the PepsiCo design studio.
All elements of the updated packaging - a new symbol “fruit tree”, made in the style of a child’s drawing, a green background, large fruits - are intended to illustrate the main advantage of the brand, which is the naturalness of Fruit Garden products.
As part of the redesign, each flavor now has its own “hero” on the packaging - these are children dressed as fruits, similar to the famous commercials. According to company representatives, the couplets “I am a green apple, filled with sunshine”, “I am a wonderful peach, good for health” are already well known to consumers.
“We hope that the new bright packaging design with “juicy” images of fruits and little characters in fruit costumes will undoubtedly appeal to our customers and will allow us to stand out on the juice shelf,” notes Margarita Meliksetyan, marketing manager for the Fruit Garden brand. .
According to PepsiCo, juice packaging with a new design can be found on store shelves and seen in a new commercial.
the site turned to well-known specialists in the field of design and branding with a request to evaluate the new packaging design “Fruit Garden”. Experts noted that the updated products have a certain similarity with the design of Dobry juices.
Artyom Maslov, managing partner
Recently, the shelf of juices in the mass market segment has already been updated; at the moment, almost all players have a strong design, but without any special character. And in the juice market in this segment there have long been trends towards commoditization - everything is leading to the fact that the consumer just buys juice, and not a brand. And here one reflects the other. This is exactly what the PepsiCo company is now struggling with, reworking the design of the “Fruit Garden” and giving it a clear character. It should be noted that with a green background fill, “Fruit Garden” is visually very similar to “Kind” by Coca-Cola. I'm guessing this is a conscious decision. The brand area looks convincing and will work well on the shelf, but at the moment the food area is losing out. And this is very important for our consumers - that it is juicy and tasty.
I think the new design of the Orchard may well be successful. This will finally become clear when the old design completely disappears from the shelves - which means the new one is selling at least as well. PepsiCo has already done a similar nod to Frugurt yogurt, but in that situation they returned the old design for yogurts in molded plastic cups, and the new category of drinking yogurts currently lives in a new design. For those in the market, the situation is unfolding like an action-packed TV series. I suggest observing the situation and waiting for a response from competitors.
Andrey Gladkov, art director of a branding agency
First of all, the food group is confusing in the new design. It is precisely this that is designed to create an appetite appeal, a feeling of that very juiciness. But it is hidden so low that it is almost invisible (and even less will be visible on the shelf). In addition, it has become more difficult to navigate the assortment of juices. It is clear that this is due to the location of the tree, which leaves no chance for other elements to fit into the package and, in general, makes the approach somewhat formal. By the way, the tree itself also raises questions from an aesthetic point of view. For some reason a nuclear explosion comes to my mind...
Decorative elements placed around in a random order also do not help create a feeling of freshness in the orchard; rather, they even create a cluttered appearance. The theme of the children's drawing is conveyed very implicitly; rather, it seems like an attempt to stylize it as a Russian popular print. Because of all this, the overall impression is that the packaging has become cheaper. On the plus side, I can note the increased “shelf pressure” due to the dominant green background and white spot.”
Vladimir Zholobov, director
The new packaging design certainly attracts attention. However, in the compositional solution, the fruit and the signature element compete in size with each other.
A lucky find - a colored element indicating taste. Overall, the design has become simpler with a predominance of green, but this has increased the similarity with the competitor. The goal of the redesign is interesting - attracting a new audience or an attempt to overcome a sales decline; in any case, the success of the project will be determined by the choice of consumers.
