Where to start selling bottled wine? Profitable business: opening a liquor store

The most important advantage of a wine store is that high-quality unsold goods do not lose in price every year, but only become more expensive. Some drinks increase their price by multiples every subsequent year, and they usually do not have an expiration date.

A store that focuses on wine is not suitable for small cities and towns. It is better to open an alcohol market there.

The right selection of wine

Many entrepreneurs have no idea what wine to buy for the store. Of course, the more diverse, the more customers, but the assortment of a wine store should be correctly selected, and not purchased at random.

It is advisable to display more than 100 types of wines of different varieties and producers on the shop window. Matches with rivals should be no more than 25%. Wine products must be of high quality and from good producers, so that drink connoisseurs become your constant customers. The best sources for finding good wine and others alcoholic drinks For wine stores, rating magazines can help you, for example, Wine Spectator, Winemag, Robert Parker, Guiapenin, Jeremy Oliver, as well as the Vivino service, where anyone can leave a review about a wine and give it a rating, etc. The most interesting thing is that, according to these ratings, good wine can be inexpensive. For example, the cheapest of the ratings that we were able to find costs around 400 rubles. But, of course, you shouldn’t rely only on wine ratings, since there are wines, for example, Abkhazian and Georgian, Bosco, Cahors, etc., which usually do not have ratings, but are very popular among the population. Their popularity can also be checked via the Internet, by using services such as Google Trends and Yandex.Wordstat.

Example from Google Trends for the query “Kindzmarauli wine”:

Directly selling very expensive wine requires a highly qualified specialist. He should be able to answer all questions and help visitors make a choice. Other boutiques send their staff to special courses. An ordinary wine store would not require such a master. If you are located in a residential area, it is advisable to focus on cheap wines, and if nearby, on elite “fuel”. The assortment is compiled depending on the clients. Before the holidays, the demand for liqueurs and champagne increases. Purchase products from reliable suppliers, otherwise a negligent contractor may supply poor quality goods, which will affect the prestige of the wine store.

Don't forget about related products! Additional money will be brought in by the sale of glasses, corkscrews, decanters, and other alcoholic products, but in a much smaller range. Some similar stores also sell an appetizer in the form of caviar and, of course, also in small quantity.

Premises for a liquor store

The number of sales in most cases depends on the selected premises. It is better to choose a crowded place (city center, residential area). The total area of ​​the retail facility and storage facilities must be at least 50 m². For rural areas from 25 m². Organizations engaged in the retail sale of alcoholic beverages in urban settlements must have ownership, economic management, operational management or lease for such purposes, the period of which is determined by agreement and is one year or more.

It is possible to sell wine, but in the Russian Federation, distance selling of alcohol is still prohibited, so legal online stores work on pre-orders.

An example to follow on the Internet is the online store Winestyle.ru. The specialty of this wine store is the use of drink ratings obtained from various experts and wine magazines listed above. Moreover, most of their products are necessarily checked by tasting.

Staff

Required personnel:

• seller, or better yet 2 to replace each other;
• accountant;
• manager (this could be you).
• security guard;
• cleaning woman.

There are often no problems finding employee data. But the number of regular customers in most cases is determined by hired sales consultants. They must be able to take into account the buyer’s taste preferences and provide suitable wine.

Store equipment

To preserve and present wines, specific equipment is required. In addition, in the hall for visitors it is necessary to create an appropriate atmosphere that encourages shopping. To equip a wine store you must have:

• counters;
• racks;
• display stands;
• refrigerators or climate control equipment.

This equipment can be made either by yourself or ordered. Unique furniture will create a special atmosphere. Some businessmen are additionally interested in how to open a bottled wine grocery. In this case, it is necessary to purchase the appropriate equipment:

• storage refrigerators;
• storage barrels;
• barrels with dispensers and taps;
• container for bottling.

Registration Process + Costs

To open a winery you need a license, and this is in all civilized countries. In Russia it can be obtained from the Ministry of Consumer Market. It will be necessary. You also need to issue a sanitary and epidemiological certificate, pay a state fee and submit an application for official registration. And if you don’t want to waste time, then negotiate with specialists - they will arrange everything you need in the shortest possible time.

Before drawing up a wine store project, calculate the costs. This project requires a large investment. Most of it will be spent on goods. The assortment requires about 1 million rubles. Renting premises - from 45 thousand rubles per month, company registration - 4000 state duty + authorized capital in the amount of:

• For Moscow and Novosibirsk - 1 million rubles.
• For St. Petersburg, Nizhny Novgorod and the Moscow region - 500 thousand rubles.
• For Samara - 300 thousand rubles.
• For Yekaterinburg - 250 thousand rubles.
• For other cities - 50 thousand rubles.

You will also need small expenses for permits from the SES and Fire Inspectorate. The license itself costs 65 thousand rubles for each period of validity. The retail premises must be owned or leased for at least 1 year, and also meet the location requirements of paragraph 2, article 16, Federal Law 171-FZ on the turnover of alcoholic beverages.

More money is needed for the renovation of the hall and the purchase of equipment, salaries for employees, payment of utilities, and taxes.

Video for a snack: How Evgeny Chichvarkin opened a wine store.

There are also other videos with him about this business on YouTube.

Buying champagne and buying sparkling wine are undoubtedly among the priorities of our work. This is always a drink for a bright holiday. Often, after a celebration, at least one bottle of good champagne remains, which at certain moments in life turns out to be unclaimed. Your bottle may turn out to be a good asset - we are collectors and can offer favorable price- fast cash on the same day. The fastest and most profitable transaction for you can take place in Moscow and the Moscow region.

We can buy champagne from any country of origin, in any quantity. You can be the owner of one bottle or an entire collection and live in any city in Russia and neighboring countries. With the greatest profit, you can sell us Veuve Clicquot (Veuve Clicquot), Moët & Chandon (Moet and Chandon), Dom Perignon (Dom Perignon), Louis Roederer (Louis Roederer), Crystal, Krug, Ruinart Brut, as well as sell a bottle with name unknown to you.

In our experience, the most common reason for selling a sparkling drink is a lack of understanding of the cost of a particular bottle, especially if it was inherited or as a gift. Indeed, if you don’t understand sparkling wine or don’t feel the difference between a bottle for 50,000 rubles. or for 1,000 rubles, then the most rational solution is to contact us, especially if you need money urgently. We will always give an adequate and competent estimate of the cost, taking into account the rating, safety of the drink and bottle.

Considering that this drink is very capricious and demanding on storage conditions, it is not always possible to conclude when evaluating that the contents of the bottle have retained their consumer qualities and high value. The main pricing factors are the storage conditions of the bottle, the year of harvest, the condition of the labels and closures.

We adhere to individual approach even in cases where the shelf life of the sparkling drink in the bottle has long expired and it has only a certain value due to its rarity, when you need to sell the champagne only as a collector's item.

We are always ready to consider any options, and will be able to complete the buyout transaction as quickly as possible.

Champagne Dom Perignon

One of our preferences is an elite brand from the famous French wine company Moët et Chandon.

Sometimes this brand is mistakenly called not Dom, but Don Pérignon, but still the correct name is Dom Pérignon. "House" is a French address for clergy and clergy.

Champagne is named after the monk Pierre Perignon, who lived in the Champagne region in northern France, who was the first to mix different varieties grapes in the production of sparkling wines. Being a sophisticated winemaker, it was Pierre Perignon who began bottling wines in thick glass bottles and using tree bark corks as closures.

In the previous article on the sale of alcoholic beverages, we talked about... This is a rather expensive and difficult procedure that novice entrepreneurs may not be able or afford. But such are the peculiarities of the Russian mentality that before abandoning a plan, a domestic businessman explores all the so-called workarounds that will allow him to work without directly violating the law.

So is it possible to sell alcohol without a license, and what could this option for generating income turn out to be like for an entrepreneur? Read about this later in the article.

Selling alcohol without a license - myth or reality - what the law says

To understand the issue of the need for a license for the retail sale of alcohol, you should refer to Federal Law No. 171-FZ “On state regulation of the production and circulation of ethyl alcohol, alcoholic and alcohol-containing products<…>».

According to this legal act, activities related to the retail sale of alcohol are subject to mandatory licensing. At the same time, you can obtain permission to carry out this type of activity only by fulfilling a number of requirements:

• obtaining organizational status (find out);
• formation of the authorized capital established by regional legislation, which in some cases reaches 1 million rubles;
• payment of state duty in the amount of 65 thousand rubles;
• selection of premises for locating a store in accordance with established requirements for square footage, etc.

The law also provides for certain exceptions regarding licensing - not all alcohol-containing products require a permit in order to trade them. What alcohol can be sold without a license? The following are exceptions:

• beer;
• mead;
• cider;
• Poiret (pear cider).

All other products, including wine and spirits, can only be sold if you have a license for the retail sale of alcohol. This requirement applies not only to shops, but also to establishments Catering.

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What alcohol can be sold without a license - sales of beer and beer drinks

Despite the fact that selling beer does not oblige a businessman to obtain a special permit, the above-mentioned law makes it clear that without complying with certain individual requirements, this type of activity is not possible.

These include:

• registering a business activity with the tax service, for example, as an individual entrepreneur (will not take much time and money);
• availability of documents that confirm the legality of the origin of products (waybills (Billing Notes) and certificates to the CTN);
• maintaining records and declaration of sales volume;
• trading only through stationary facilities with retail and warehouse premises;
• availability of cash registers;
• compliance with the rules of alcohol trade - a ban on sales at night (except for catering establishments), a ban on sales to minors, etc.

When choosing a place to open a retail outlet, you should keep in mind that beer and beer drinks cannot be sold in medical, children's and educational institutions and in the areas adjacent to them.

Important! From July 1, 2016, sales of beer and other low alcohol drinks listed in the previous chapter can only be carried out after registration in EGAIS - a unified state automated information system. Each fact of purchasing such products for the purpose of subsequent retail sale must be recorded in the system using special software.

To obtain objective information about what equipment and software will be required to work with EGAIS, we recommend visiting the Rosalkogolregulirovaniye information portal dedicated directly to this system www.egais.ru.

Please note that sales of beer and beer drinks are not subject to accounting in the system, unlike sales strong alcohol, where each bottle sold must be recorded. Entrepreneurs selling beer only need to keep a Retail Sales Log and draw up a daily write-off report for sold products in EGAIS.

And you can find out how to save on personal income tax and VAT at this address: . All about the peculiarities of taxation under the general regime.

Thus, the sale of alcoholic products without a license can be carried out subject to all the specified requirements if it means the sale of beer and beer drinks, as well as mead, cider and poire.

And if there is a direct reference to this possibility in the law, then the methods of selling alcohol, which will be discussed below, are not mentioned in the regulatory framework, but at the same time they do not contradict the current legislation. These are the very “workarounds”.

Methods of selling alcohol without a license, found in the practice of Russian businessmen

Resourceful domestic entrepreneurs have invented several ways to make money by selling alcohol without obtaining any permits, which have taken root in many regions of the country; many retail outlets and catering establishments still use them today.

How to sell alcohol without a license? One option is to conclude a lease (or sublease) agreement between an individual entrepreneur or a legal entity. an unlicensed person acting as a lessor and an organization holding a license to sell alcohol at retail, which therefore becomes a lessee. When executing such a transaction, the parties indicate not a fixed amount as the rent, but a percentage of the licensee’s revenue.

For example, businessman Ivanov, who wants to make money selling alcoholic beverages, but is unable to obtain a permit, rents out part of his retail premises, in which he, for example, sells food or beer, to a licensee organization.

The licensee places display cases with alcohol on the provided area, installs a cash register, formally hires one of the sellers, businessman Ivanov, and starts trading. That is, the entrepreneur Ivanov actually sells alcohol and he is interested in selling more goods, since his income depends on it - the higher the licensee’s revenue, the greater the amount he will receive as rent. De jure, all sales go through an organization that has a license to sell alcohol, and the law has not been violated in this case.

Such cooperation is beneficial to both parties. However, in order to translate the idea into reality, it is necessary to take into account some nuances:

• The store premises must have a sales area and a warehouse with a total area of ​​at least 50 square meters. m;
• the location of the store must comply with the requirements of Law No. 171-FZ: trade should not be carried out on the territory of children's, educational, medical institutions or in close proximity to them, etc.;
• The rules for selling alcohol must be observed, for example, you cannot sell products from 11 p.m. to 8 p.m., etc.

How profitable this scheme can be for an entrepreneur depends on what percentage of the proceeds will be specified in the contract. As a rule, it is around 15-20%, while the markup on alcoholic beverages used by licensees varies from 35% and above.

How to sell alcohol without a license in a catering establishment? Owners of clubs, bars and cafes have also succeeded in solving this problem. However, unlike retail trading enterprises, they do not involve outsiders in the matter. They work on the principle “you can’t sell, but you can treat.”

After all, in fact, the law does not prohibit treating or giving alcohol; the ban only applies to sales without a license.

So, the owners of such establishments include in their menu some dish that hints at alcohol. For example - “snack with vodka”. An intrigued client orders a dish, he is served an inexpensive appetizer and a gift from the establishment - 100 g of vodka. At the same time, the cost of the dish includes the cost of snacks, alcohol and a good markup.

Liability of an entrepreneur selling alcohol without a license

This is not to say that these schemes are completely transparent. Such activities may attract the attention of law enforcement and supervisory authorities, and further developments will depend on many circumstances. In judicial practice, there are cases where entrepreneurs who resorted to such trading schemes managed to justify themselves. But there have also been cases where unlicensed businessmen selling alcohol in similar ways have had to bear responsibility.

In the event that a controlling, supervisory or licensing authority reveals a violation of the law, namely, the sale of alcohol without a license, the following measures may be applied to the violator:

• confiscation of goods;
• seizure technological equipment for the sale of alcohol;
• a fine of up to 300 thousand rubles, and if such activity is associated with causing damage to the state or generating income on a particularly large scale - from 100 thousand to 500 thousand rubles;
• imprisonment for a term of 6 months to 5 years;
• forced labor for up to 5 years.

The last three points are relevant for cases where the sale of alcohol without a license is equated to illegal business in accordance with Art. 171 of the Criminal Code of the Russian Federation.

Everyone knows that alcoholic drinks are in high demand. If you build your business on the sale of alcohol, you can make a good profit and quickly return the funds invested in the business. You will learn how to open a liquor store in this article.

Registration of activities

Organizing such a business is not easy, since you will need a license to sell alcoholic beverages. It is issued by the regional Ministry consumer market, but only for organizations, so working as an individual entrepreneur will not work. You will have to open an LLC. In addition, you need to obtain permission to trade from the sanitary and epidemiological supervision.

Pay the state fee and submit documents for official registration to the relevant authorities. In order not to waste your time standing in queues, you can turn to specialists for help. They will issue all the necessary permits in a short time so that you can quickly start your activity.

Store premises

If you decide to open a wine boutique or, first of all you should choose a suitable room for it. Sales volume largely depends on this. It is desirable that it be located in a crowded place, for example, in the center or in a densely populated residential area. You can also open an online wine store. In this case, you can save significantly on renting premises. Online trading is very popular. Thanks to this, you can quickly return your investment.

The area of ​​a store selling wine should not be less than 52 square meters. meters. We are talking about a sales area along with warehouse premises.

If we are talking specifically about the wine business, you need to worry about special storage conditions for the products. To protect wine from cold, heat and light, it is necessary to equip a separate room, the so-called wine cellar.

Range

Some aspiring entrepreneurs are wondering where to start a wine business? After you choose a room, you should start forming an assortment. The wider it is, the more clients you will have.

The showcase should have more than two hundred wines from different manufacturers. You should not copy the assortment of your competitors. Matches should not exceed 30%. In addition, you should maintain your brand, that is, sell only high-quality products from the best manufacturers. This will definitely be appreciated by lovers of noble, refined drinks. Soon they will become your regular customers.

Scheme: wine production

To sell expensive wine, you need to hire an experienced specialist. He will be able to answer all the buyers' questions and help them make their choice. Some luxury boutiques send their employees to sommelier courses. In a regular wine store, such a specialist will not be needed.

If your outlet is located in a residential area, you should focus on inexpensive, high-quality wines. A store located near a hotel, train station or some representative institution should sell elite alcohol. The assortment is formed depending on the contingent of buyers. Before major holidays such as New Year or March 8, the range of champagne and liqueurs should be expanded.

Purchase goods only from trusted suppliers. Unscrupulous companies may delay deliveries or offer low-quality goods, which negatively affects the profit and authority of the store.

Wine production

Homemade wine is always in great demand because it does not contain stabilizers or preservatives. If you start making wine at home, you can make good money from it. Such products always sell well, so there will be more than enough buyers.

In Western countries, particularly in Spain, home winemaking is supported at the state level, so many entrepreneurs are involved in this business. Unfortunately, in our country everything is not so optimistic. The fact is that producing wine at home can be equated to moonshine and fined a large amount. Therefore, before starting this business, you need to obtain all licenses and permits.

Making wine according to a family recipe

You can set up wine production as a business using traditional technology, or according to an old family recipe that is passed down from generation to generation. It is better to sell finished products on local markets. Most profitable sale homemade wine own production in resort towns. People who come on vacation are happy to buy alcoholic drinks made from natural products.

Staff

When hiring sales consultants for a wine store, you should remember that the number of regular customers largely depends on them. Usually people go to wine boutiques on purpose. They want to purchase a drink that will be suitable for a specific occasion. A qualified sales consultant must take into account the client’s taste preferences and select the appropriate wine for him. There are usually no problems with recruiting other employees.

You need to hire:

• Manager;
• Accountant;
• Two sellers;
• Two guards;
• Loader;
• The cleaning lady.

Store equipment

To display and store wines, you need to purchase special equipment. In addition, the premises need to create a special interior that encourages visitors to make purchases.

To equip a wine store you will need:

• Counters;
• Shelving;
• Demonstration stands.

Equipment for wine trading can be made to order. This will help you create an extraordinary personal atmosphere. You can also purchase special wine cabinets with temperature control.

Some entrepreneurs are interested in how to open a bottled wine store. In this case, you will have to purchase special equipment:

• Refrigerators for storing goods;
• Barrels with dispensers and taps;
• Containers for bottling.

In such an establishment, several tables and chairs should be placed for visitors.

Video on the topic

Expenses

When drawing up a business plan for a wine store, first of all, calculate all the expenses. This is a fairly expensive project in which you will have to invest a decent amount. The bulk of it will be spent on paperwork and purchasing goods. To create an assortment, you will have to spend at least 1 million rubles. Renting the premises will cost 15–20 thousand rubles (depending on the place of residence and area, the condition of the premises).

The cost of registering a company will cost 15 thousand. But the costs don't stop there. A license is issued provided that the authorized capital of the company is at least 1 million rubles. The document itself costs 70 thousand rubles. It is issued by the regional Ministry of Consumer Market.

In addition, money will be needed to purchase equipment for the liquor store and renovate the premises. Don’t forget to calculate your monthly expenses – employee salaries, utilities, taxes. As a result, the project costs approximately 3 million rubles.

It is worth noting that the profitability of the wine business is quite high. It pays for itself literally in one year, if successful.

Let's sum it up

Before starting a wine business, try to objectively assess your capabilities. If you have large starting capital on hand and are ready to invest it in, feel free to get to work. A wine store is a promising and highly profitable line of business that is suitable for both experienced and novice entrepreneurs. We wish you inspiration and success in all your endeavors.

Wine has never gone out of fashion, but nowadays there are more and more true connoisseurs of this delicious drink around the world. When properly organized, alcohol retailing can be an extremely profitable business. Opening a wine boutique has its own characteristics, which we will consider in this article.

It is worth noting that for full implementation business ideas for opening a wine boutique You will need to prepare a business plan, only in this way will it be possible to carry out all the calculations as accurately as possible for your city: .

How to make money selling wine

The difference between a wine boutique and an alcohol market:

• The range of alcoholic products offered from different parts of the world consists of a huge number of items, categories, brands, flavors, and prices.
• A salesperson in a specialty store is an expert in elite alcohol and is always ready to give qualified advice on each drink.
• On the shelves of a wine boutique it is impossible to find alcohol of poor quality and from an unfamiliar manufacturer. The origin of each bottle is carefully checked.

These three differences transform a simple retail space into a luxury liquor store.

Starting any business activity is unacceptable without a clear distribution of invested funds. To do this you will need a business plan - detailed step by step description future enterprise.

Documents for opening a wine boutique

To sell alcohol, you will need to obtain a special license, which is issued only to legally registered persons. Therefore, you first need to register a law firm and then obtain a license.

To open an LLC, you can contact an accounting firm - this will significantly reduce your time, or prepare the documents yourself (this is if the timing is not critical for you).

Choosing a wine store premises

The liquor store is trying to attract high-end customers, so locating the outlet in an industrial part of the city may not bring the expected profit.

It is advisable to look for a room in the center with an area of ​​about 100 square meters, including a warehouse. When choosing, you should take into account the convenience of parking for future customers, the potential for expanding the store in the future, and the presence of a basement warehouse.

The place in which you will open a wine boutique can significantly increase the speed of business development, or, on the contrary, reduce the speed of its promotion if you choose it incorrectly, so there is definitely no need to rush here.

Wine storage equipment

Since the store involves the sale of elite alcoholic beverages, it is necessary to create best conditions for their storage. It is best if the room already has a basement; you can place an excellent cellar there.

For the wine to feel comfortable, the temperature should be around 13-15 degrees, humidity 60-70%. The storage area should be well ventilated and dark. Sunlight can have a negative effect on the taste of the wine, and stale air can penetrate through the cork into the bottle. To maintain optimal conditions, there are special air conditioners.

The wine warehouse must be equipped with special racks where the bottles will be located at a certain angle. It is best to make such cabinets to order, taking into account the characteristics of the room.

When choosing storage systems, it should be taken into account that constant vibration is harmful to wine, as sediment may rise from the bottom.

How to name your wine boutique

It may seem like a simple task, but creating the right name can take a long time.

The name should be chosen to be memorable, so that it is pleasant to the ear, does not cause difficulties in writing and, of course, corresponds to the theme of the product being sold. Names, geographical names, and abbreviations should be avoided.

Design of a future wine store

The best way to attract customers is an unusual design of the premises, where it will be pleasant to return again and about which you will want to tell your friends.

You shouldn’t skimp on creating a special interior; it’s best to entrust this task to professional designers.

Wine selection and supplier selection

How many different bottles there will be on store shelves depends on the right choice company supplying the goods.

An unreliable supplier may leave store shelves empty or send goods of dubious quality, which is dangerous not only for further business, but can also harm the health of customers.

It is worth starting your business by choosing large, reputable wholesalers. Ultimately, time is saved and expenses incurred are reimbursed. A wide range of wines presented in your boutique will certainly make your business more successful.

Qualified employees

A specialized store cannot have personnel randomly recruited by advertisement.

The choice of sellers should be approached responsibly. A person working in a wine store must know as much as possible about the drinks they sell, understand aging, grape varieties, years of release, blend, and be able to advise on any product.

For more qualified personnel selection, you should contact a recruitment agency.

Presentation and advertising of a wine store

When everything is prepared for the opening, it is necessary to conduct a wide advertising campaign.

You can invite a sommelier to the opening and arrange a wine tasting, think over a system of discounts and gifts when purchasing goods, invite local famous people, place banners, print leaflets about the upcoming opening of the store.

You need to take care of advertising long before you open your wine business, so that on the opening day you will already start making a profit; the more people know about you at the beginning, the more successful the wine store will be.

Costs of opening a wine boutique

To calculate the expected profit, you should take into account all the costs of organizing a business: purchasing a license, renting and renovating premises, equipment, purchasing the first batch of goods, advertising, recruiting qualified personnel.

The initial capital should be about two hundred thousand dollars. If everything goes well, the wine store will pay for itself in about 5 years and then begin to make a profit.

You will receive a more accurate figure for opening a wine business in your city only when you prepare a business plan.

That's probably all! If you want to get more business ideas, then contact, and also subscribe to the group.